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可以说,有重叠的文化三层数在越南期间的历史: 与那些中国和其他国家在这个区域混合的地方文化、文化和与西部文化互动的文化。越南文化的最突出的特点是它未由外国文化由于同化强的地方文化基础。相反，它能运用和地方化那些从海外丰富全国文化。
自然条件(温度、湿气、季风、水流量，水米农业…) 施加卓越的冲击在国家、越南人的特征和心理学的物质和精神生活。越南国家及早在历史上被形成了和必须经常执行抵抗战争反对外国侵略者，创造一种突出的人工地物： 渗入并且包含生活的每个方面的爱国心。
A formal greeting in Vietnamese is quite complicated, as it
reflects a person’s gender, relation with the speaker and the age difference.
However foreign business persons would rarely need to say greetings in
Vietnamese as most of business partners or government officials meeting foreign
visitors would speak English or bring an interpreter. Therefore, foreign
visitors may either make it precise or avoid it, unless they want to create
some humor for a friendly start. A handshake with a friendly smile while bowing
the head slightly to show respect would usually be fine.
Business cards are usually exchanged at the first meeting.
Vietnamese names can be a little tricky for Westerners as it starts out with
family name, then comes one or more middle name and lastly comes a given name.
As only the given name is used in both formal and informal contexts, when given
a business card, one should quickly look at the last name in the long row to
identify the person’s name. The family name will not ring any bell if used to
address someone since thousands of people share the same name.
It is common for a drink to be offered to the visitor.
Usually, the hosts offer what they have instead of asking what the visitor
likes, as may be the practice in the West. The traditional drink is green tea
but visitors may be offered mineral water or a soft drink instead.
It is common in
Vietnam for gifts to be exchanged
on certain occasions to express respect, appreciation or gratitude. Gifts are
usually exchanged at the end of meetings or parties. Only small gifts, such as
a company tie, and handicraft item or a book on your country, are necessary.
Like other Asian cultures, Vietnamese are very hospitable
and avoid to say ‘no’ or to indicate negative attitudes. Warmth and enthusiasm
of the Vietnamese counterparts may not indicate their level of interest but
merely be a polite courtesy to the visitor and should not be taken to indicate
the level of interest. Vietnamese also place a great deal of importance on
saving face. Thus, ‘yes’ may merely imply ‘I am listening’. Compared to other
Asian countries, Vietnamese are proud people and treating them with respect and
courtesy will go a long way.
Contacting the right partner is essential for successful
business in
Vietnam. |
为什么是越南 
