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ベトナムの長い歴史において、お互いに関連する３つの文化の層があったと言われています：ローカルな文化、地域の中国と他の国々の人たちと交わった文化と西洋の文化と相互に作用した文化。最も顕著なベトナムの文化の特徴はそれが強い地元の文化財団のおかげで外国の文化によっても同化させられなかったということです。 それどころか、それは国家の能力を凝縮するために外国からのそれらを利用して、そしてそれに地方色を与えることが可能でした。
ベトナム文化は熱帯国家、多くの川、大きい文化を持つ具体的な生態から成立された。温度、湿度、モンスーン、水流、水田農業などの自然な条件はベトナムの精神・物質生活、特徴、心理に大きく影響していました。ベトナム国家は長い歴史を持って、他国の侵略と戦わなければならなかったから、生活の前面に愛国心を頂く特別な文化の特質を作りました
A formal greeting in Vietnamese is quite complicated, as it
reflects a person’s gender, relation with the speaker and the age difference.
However foreign business persons would rarely need to say greetings in
Vietnamese as most of business partners or government officials meeting foreign
visitors would speak English or bring an interpreter. Therefore, foreign
visitors may either make it precise or avoid it, unless they want to create
some humor for a friendly start. A handshake with a friendly smile while bowing
the head slightly to show respect would usually be fine.
Business cards are usually exchanged at the first meeting.
Vietnamese names can be a little tricky for Westerners as it starts out with
family name, then comes one or more middle name and lastly comes a given name.
As only the given name is used in both formal and informal contexts, when given
a business card, one should quickly look at the last name in the long row to
identify the person’s name. The family name will not ring any bell if used to
address someone since thousands of people share the same name.
It is common for a drink to be offered to the visitor.
Usually, the hosts offer what they have instead of asking what the visitor
likes, as may be the practice in the West. The traditional drink is green tea
but visitors may be offered mineral water or a soft drink instead.
It is common in
Vietnam for gifts to be exchanged
on certain occasions to express respect, appreciation or gratitude. Gifts are
usually exchanged at the end of meetings or parties. Only small gifts, such as
a company tie, and handicraft item or a book on your country, are necessary.
Like other Asian cultures, Vietnamese are very hospitable
and avoid to say ‘no’ or to indicate negative attitudes. Warmth and enthusiasm
of the Vietnamese counterparts may not indicate their level of interest but
merely be a polite courtesy to the visitor and should not be taken to indicate
the level of interest. Vietnamese also place a great deal of importance on
saving face. Thus, ‘yes’ may merely imply ‘I am listening’. Compared to other
Asian countries, Vietnamese are proud people and treating them with respect and
courtesy will go a long way.
Contacting the right partner is essential for successful
business in
Vietnam. |
ベトナムについて 
